Who We Are

Chad Slater is an accomplished marketing advisory CEO with over 20 years of experience helping many leading B2C and B2B companies develop and execute successful integrated marketing programs. His specialties include creative problem solving; partnership development; identifying and developing program opportunities; data strategy and data integration. Over the past 20 years he has worked with many leading firms including Dell, Pitney Bowes, Lands’ End, OfficeMax, CDW, Google, Northern Tool and Equipment and Home Depot.

Prior to starting IDM, Chad was a founding partner of MeritDirect, a direct marketing consulting firm. Before founding Merit, he spent several years at Direct Media (an Acxiom company), focused on developing prospect database solutions for catalog and retail clients.

Chad Slater has a BA in Anthropology from Hamline University.

Jeff Adee currently serves as President of IDM and oversees sales, operations, accounting, finance, procurement and the overall company management and strategy. Jeff has almost 30 years of experience in the data and marketing industries and previously served as the head of Data Axle’s Business Solutions division.

Prior to joining Data Axle, Jeff held sales, sales management, and divisional management positions during his 20 years at Reed Elsevier (RELX).

Jeff is a 1992 graduate of Northern Illinois University where he studied Business, English, and Marketing. He also took part in the University of Illinois’ Aeronautical Engineering program.

Drew Steed brings over 20 years of database marketing and information technology experience to his current role at IDM. As Chief Information Officer, he drives a leadership function in information security, compliance, database solutions, and IT infrastructure. In his role, he focuses on the fundamentals of information technology, leveraging industry standards and compliance to meet the various needs of IDM.

Prior to joining IDM, Drew worked for Acxiom where he was focused on database solutions. There he gained extensive knowledge of data integration, database infrastructure, solution architecture and design.

Drew has a BS in Computer Science from the University of Central Arkansas.

Mike Rottinghaus provides leadership for IDM’s Marketing and Data Services Delivery Group. Mike and his team are responsible for the development, implementation and ongoing support of IDM’s client and partner solutions that drive insights, acquisition and retention. His focus is ensuring IDM services are world class.

Mike has over 20 years’ experience in the industry holding various roles. Prior to joining IDM, Mike held leadership positions at Acxiom including Business Operations Executive and Delivery Executive. Mike has worked across multiple industries including financial services, payment, and retail in which he had responsibilities in building and supporting enterprise and global marketing database solutions. In addition to this, Mike has international experience working with and leading teams across the UK, Poland, Brazil, and Australia.

Mike has a degree in Business Administration from the University of Central Arkansas.

Decia Stringer manages B2C client engagements as Lead of Client Services at IDM. Key focus areas are business development and driving data strategies for customer acquisition and retention campaigns to include data procurement, custom audience creation, strategic planning through execution, and vendor partnerships all while maximizing budget and optimizing ROI.

Decia has over 20 years of successful sales, marketing and program management experience in both corporate and agency environments. Prior to coming to IDM, Decia held a variety of roles across the real estate industry including business development related to temporary retail space throughout a portfolio of commercial shopping centers across the Mid-Atlantic region; trained marketing and sales professionals for a residential property management company; and managed advertising and branding efforts for development companies such as Van Metro Homes, Paradigm, and Foulger-Pratt across the Washington DC metro area. Decia has worked in a strategic role with The Home Depot, JCPenney and Google to name a few.

Decia has a BS in Marketing and Economics from Ithaca College.

Paul Abbott joins IDM as the Director of Client Strategy with over 25 years’ experience. He specializes in marketing analytics, data modeling, segmentation and persona development, campaign analysis, and customer acquisition in both the B2B and B2C fields. Additionally, he excels at leveraging data to develop and execute marketing programs across multiple channels including Direct Mail, Email, Display and Social.

Previously, Paul spent 10 years as the Directory of Client Strategy for Data Axle/Infogroup. Prior to joining Data Axle, Paul was the Database/Direct Marketing Manager for Pryor Seminars and Careertrack. He also held positions as the Direct Marketing/Database Manager at Isle of Capri Casino and the Financial Analyst at the Flamingo Casino, Kansas City.

Paul has an MBA in Marketing from Baker University, a BS in International Business from Missouri State University and studied International Finance and Hospitality Management at the Universiteit van Tilburg in the Netherlands.